“It is for freedom that Christ has set us free. Stand firm, then, and do not let yourselves be burdened again by a yoke of slavery. For through the Spirit we eagerly await by faith the righteousness for which we hope. You who are trying to be justified by the law have been alienated from Christ; you have fallen away from grace…. The only thing that counts is faith expressing itself through love. You were running a good race. Who cut in on you to keep you from obeying the truth? That kind of persuasion does not come from the one who calls you.” (Galatians 5: 1-8)
We live in a consumer culture. We basically say, “If you please me, I will reward you.” If my garbage doesn’t get picked up, I’m getting a new collector. If another phone company is cheaper and better, I’m switching. It's just business. It’s entirely conditional. If I don't like the product, I move on. This is what we know – and in America we are very good at it.
This is not necessarily bad, but it becomes bad when we begin to treat people from a consumer perspective. We say to our friends, family or spouses:“If you please me, I will reward you. I’ll be good only if you provide something good.” It’s a consumer approach to relationships. It’s entirely conditional. If people don’t give us what we want, we dump them and move on.
The Gentiles were coming from a religious system in which their gods were consumer gods. They basically said, “If you please me, I will reward you.” They had to impress their gods constantly so that the product – in this case, the worshipers – pleased them. If Zeus tired of them sufficiently, he would dump them and move on. Even worse, they weren’t entirely sure what pleased the gods, so there was the tremendous insecurity, which lead to desperate work to please as many gods in as many ways as possible so that they would be rewarded.
Paul had told them that God does not relate to us as a consumer God. We are not obligated to earn God’s blessing. Unfortunately, the teaching of the Judaizers was leading them back to their old way of thinking about God. Something about their understanding of God was flawed even though they were building from the Old Testament. To correct this misunderstanding with both parties, Paul needed them to understand what it means that God is a covenant God.